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MediaAlpha, Inc. financial statement history
Source-linked financial facts for MediaAlpha, Inc. with exact reported periods, units and filing dates. Historical periods ending 2021–2025.
What this record covers
This historical reference uses a locally cached SEC companyfacts snapshot and reports periods ending from 2021 through 2025. It is not a current quotation feed, a screening recommendation or a verification of the company's present condition.
Each value retains its reported unit and exact period. Filing fiscal year describes the submitting filing and can differ from the year of a comparative fact. Values with different currencies or period boundaries are not combined.
Total assets
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| As of 2021-12-31 | 289804000 | USD | 2023-02-27 | 2022 / FY | us-gaap:Assets | 10-K · 0001818383-23-000033 |
| As of 2022-12-31 | 170081000 | USD | 2024-02-22 | 2023 / FY | us-gaap:Assets | 10-K · 0001818383-24-000011 |
| As of 2023-12-31 | 153925000 | USD | 2025-02-24 | 2024 / FY | us-gaap:Assets | 10-K · 0001818383-25-000022 |
| As of 2024-12-31 | 262447000 | USD | 2026-02-23 | 2025 / FY | us-gaap:Assets | 10-K · 0001818383-26-000049 |
| As of 2025-12-31 | 383831000 | USD | 2026-02-23 | 2025 / FY | us-gaap:Assets | 10-K · 0001818383-26-000049 |
Current assets
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| As of 2021-12-31 | 137106000 | USD | 2023-02-27 | 2022 / FY | us-gaap:AssetsCurrent | 10-K · 0001818383-23-000033 |
| As of 2022-12-31 | 80420000 | USD | 2024-02-22 | 2023 / FY | us-gaap:AssetsCurrent | 10-K · 0001818383-24-000011 |
| As of 2023-12-31 | 74573000 | USD | 2025-02-24 | 2024 / FY | us-gaap:AssetsCurrent | 10-K · 0001818383-25-000022 |
| As of 2024-12-31 | 189909000 | USD | 2026-02-23 | 2025 / FY | us-gaap:AssetsCurrent | 10-K · 0001818383-26-000049 |
| As of 2025-12-31 | 174372000 | USD | 2026-02-23 | 2025 / FY | us-gaap:AssetsCurrent | 10-K · 0001818383-26-000049 |
Cash and cash equivalents
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| As of 2021-12-31 | 50564000 | USD | 2023-02-27 | 2022 / FY | us-gaap:CashAndCashEquivalentsAtCarryingValue | 10-K · 0001818383-23-000033 |
| As of 2022-12-31 | 14542000 | USD | 2024-02-22 | 2023 / FY | us-gaap:CashAndCashEquivalentsAtCarryingValue | 10-K · 0001818383-24-000011 |
| As of 2023-12-31 | 17271000 | USD | 2025-02-24 | 2024 / FY | us-gaap:CashAndCashEquivalentsAtCarryingValue | 10-K · 0001818383-25-000022 |
| As of 2024-12-31 | 43266000 | USD | 2026-02-23 | 2025 / FY | us-gaap:CashAndCashEquivalentsAtCarryingValue | 10-K · 0001818383-26-000049 |
| As of 2025-12-31 | 46876000 | USD | 2026-02-23 | 2025 / FY | us-gaap:CashAndCashEquivalentsAtCarryingValue | 10-K · 0001818383-26-000049 |
Total liabilities
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| As of 2021-12-31 | 351370000 | USD | 2023-02-27 | 2022 / FY | us-gaap:Liabilities | 10-K · 0001818383-23-000033 |
| As of 2022-12-31 | 256165000 | USD | 2024-02-22 | 2023 / FY | us-gaap:Liabilities | 10-K · 0001818383-24-000011 |
| As of 2023-12-31 | 248350000 | USD | 2025-02-24 | 2024 / FY | us-gaap:Liabilities | 10-K · 0001818383-25-000022 |
| As of 2024-12-31 | 308679000 | USD | 2026-02-23 | 2025 / FY | us-gaap:Liabilities | 10-K · 0001818383-26-000049 |
| As of 2025-12-31 | 413025000 | USD | 2026-02-23 | 2025 / FY | us-gaap:Liabilities | 10-K · 0001818383-26-000049 |
Current liabilities
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| As of 2021-12-31 | 84216000 | USD | 2023-02-27 | 2022 / FY | us-gaap:LiabilitiesCurrent | 10-K · 0001818383-23-000033 |
| As of 2022-12-31 | 76892000 | USD | 2024-02-22 | 2023 / FY | us-gaap:LiabilitiesCurrent | 10-K · 0001818383-24-000011 |
| As of 2023-12-31 | 79721000 | USD | 2025-02-24 | 2024 / FY | us-gaap:LiabilitiesCurrent | 10-K · 0001818383-25-000022 |
| As of 2024-12-31 | 132954000 | USD | 2026-02-23 | 2025 / FY | us-gaap:LiabilitiesCurrent | 10-K · 0001818383-26-000049 |
| As of 2025-12-31 | 147647000 | USD | 2026-02-23 | 2025 / FY | us-gaap:LiabilitiesCurrent | 10-K · 0001818383-26-000049 |
Long-term debt
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| As of 2021-12-31 | 178069000 | USD | 2023-02-27 | 2022 / FY | us-gaap:LongTermDebtNoncurrent | 10-K · 0001818383-23-000033 |
| As of 2022-12-31 | 174300000 | USD | 2024-02-22 | 2023 / FY | us-gaap:LongTermDebtNoncurrent | 10-K · 0001818383-24-000011 |
| As of 2023-12-31 | 162445000 | USD | 2025-02-24 | 2024 / FY | us-gaap:LongTermDebtNoncurrent | 10-K · 0001818383-25-000022 |
| As of 2024-12-31 | 153596000 | USD | 2026-02-23 | 2025 / FY | us-gaap:LongTermDebtNoncurrent | 10-K · 0001818383-26-000049 |
| As of 2025-12-31 | 131602000 | USD | 2026-02-23 | 2025 / FY | us-gaap:LongTermDebtNoncurrent | 10-K · 0001818383-26-000049 |
Stockholders equity
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| As of 2021-12-31 | -4337000 | USD | 2023-02-27 | 2022 / FY | us-gaap:StockholdersEquity | 10-K · 0001818383-23-000033 |
| As of 2022-12-31 | -15993000 | USD | 2024-02-22 | 2023 / FY | us-gaap:StockholdersEquity | 10-K · 0001818383-24-000011 |
| As of 2023-12-31 | -10294000 | USD | 2025-02-24 | 2024 / FY | us-gaap:StockholdersEquity | 10-K · 0001818383-25-000022 |
| As of 2024-12-31 | 2378000 | USD | 2026-02-23 | 2025 / FY | us-gaap:StockholdersEquity | 10-K · 0001818383-26-000049 |
| As of 2025-12-31 | 4160000 | USD | 2026-02-23 | 2025 / FY | us-gaap:StockholdersEquity | 10-K · 0001818383-26-000049 |
Revenue
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | 645274000 | USD | 2024-02-22 | 2023 / FY | us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | 459072000 | USD | 2025-02-24 | 2024 / FY | us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | 388149000 | USD | 2026-02-23 | 2025 / FY | us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 864704000 | USD | 2026-02-23 | 2025 / FY | us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 1113600000 | USD | 2026-02-23 | 2025 / FY | us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax | 10-K · 0001818383-26-000049 |
Cost of revenue
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | 543750000 | USD | 2024-02-22 | 2023 / FY | us-gaap:CostOfRevenue | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | 389013000 | USD | 2025-02-24 | 2024 / FY | us-gaap:CostOfRevenue | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | 321437000 | USD | 2026-02-23 | 2025 / FY | us-gaap:CostOfRevenue | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 721131000 | USD | 2026-02-23 | 2025 / FY | us-gaap:CostOfRevenue | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 946057000 | USD | 2026-02-23 | 2025 / FY | us-gaap:CostOfRevenue | 10-K · 0001818383-26-000049 |
Research and development
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | 15195000 | USD | 2024-02-22 | 2023 / FY | us-gaap:ResearchAndDevelopmentExpense | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | 21077000 | USD | 2025-02-24 | 2024 / FY | us-gaap:ResearchAndDevelopmentExpense | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | 18458000 | USD | 2026-02-23 | 2025 / FY | us-gaap:ResearchAndDevelopmentExpense | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 19764000 | USD | 2026-02-23 | 2025 / FY | us-gaap:ResearchAndDevelopmentExpense | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 21396000 | USD | 2026-02-23 | 2025 / FY | us-gaap:ResearchAndDevelopmentExpense | 10-K · 0001818383-26-000049 |
Operating income
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | 2149000 | USD | 2024-02-22 | 2023 / FY | us-gaap:OperatingIncomeLoss | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | -35390000 | USD | 2025-02-24 | 2024 / FY | us-gaap:OperatingIncomeLoss | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | -39924000 | USD | 2026-02-23 | 2025 / FY | us-gaap:OperatingIncomeLoss | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 42725000 | USD | 2026-02-23 | 2025 / FY | us-gaap:OperatingIncomeLoss | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 22120000 | USD | 2026-02-23 | 2025 / FY | us-gaap:OperatingIncomeLoss | 10-K · 0001818383-26-000049 |
Net income
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | -5275000 | USD | 2024-02-22 | 2023 / FY | us-gaap:NetIncomeLoss | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | -57666000 | USD | 2025-02-24 | 2024 / FY | us-gaap:NetIncomeLoss | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | -40420000 | USD | 2026-02-23 | 2025 / FY | us-gaap:NetIncomeLoss | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 16629000 | USD | 2026-02-23 | 2025 / FY | us-gaap:NetIncomeLoss | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 25623000 | USD | 2026-02-23 | 2025 / FY | us-gaap:NetIncomeLoss | 10-K · 0001818383-26-000049 |
Diluted earnings per share
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | -0.19 | USD/shares | 2024-02-22 | 2023 / FY | us-gaap:EarningsPerShareDiluted | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | -1.37 | USD/shares | 2025-02-24 | 2024 / FY | us-gaap:EarningsPerShareDiluted | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | -0.89 | USD/shares | 2026-02-23 | 2025 / FY | us-gaap:EarningsPerShareDiluted | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 0.31 | USD/shares | 2026-02-23 | 2025 / FY | us-gaap:EarningsPerShareDiluted | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 0.39 | USD/shares | 2026-02-23 | 2025 / FY | us-gaap:EarningsPerShareDiluted | 10-K · 0001818383-26-000049 |
Operating cash flow
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | 28621000 | USD | 2024-02-22 | 2023 / FY | us-gaap:NetCashProvidedByUsedInOperatingActivities | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | 28274000 | USD | 2025-02-24 | 2024 / FY | us-gaap:NetCashProvidedByUsedInOperatingActivities | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | 20231000 | USD | 2026-02-23 | 2025 / FY | us-gaap:NetCashProvidedByUsedInOperatingActivities | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 45872000 | USD | 2026-02-23 | 2025 / FY | us-gaap:NetCashProvidedByUsedInOperatingActivities | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 65598000 | USD | 2026-02-23 | 2025 / FY | us-gaap:NetCashProvidedByUsedInOperatingActivities | 10-K · 0001818383-26-000049 |
Capital expenditure
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | 650000 | USD | 2023-02-27 | 2022 / FY | us-gaap:PaymentsToAcquirePropertyPlantAndEquipment | 10-K · 0001818383-23-000033 |
| 2022-01-01 to 2022-12-31 | 98000 | USD | 2025-02-24 | 2024 / FY | us-gaap:PaymentsToAcquirePropertyPlantAndEquipment | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | 73000 | USD | 2026-02-23 | 2025 / FY | us-gaap:PaymentsToAcquirePropertyPlantAndEquipment | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 254000 | USD | 2026-02-23 | 2025 / FY | us-gaap:PaymentsToAcquirePropertyPlantAndEquipment | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 340000 | USD | 2026-02-23 | 2025 / FY | us-gaap:PaymentsToAcquirePropertyPlantAndEquipment | 10-K · 0001818383-26-000049 |
Share repurchases
| Reported period | Value | Unit | Filed | Filing FY / FP | Taxonomy concept | Source filing |
|---|---|---|---|---|---|---|
| 2021-01-01 to 2021-12-31 | 0 | USD | 2024-02-22 | 2023 / FY | us-gaap:PaymentsForRepurchaseOfEquity | 10-K · 0001818383-24-000011 |
| 2022-01-01 to 2022-12-31 | 5008000 | USD | 2025-02-24 | 2024 / FY | us-gaap:PaymentsForRepurchaseOfEquity | 10-K · 0001818383-25-000022 |
| 2023-01-01 to 2023-12-31 | 0 | USD | 2026-02-23 | 2025 / FY | us-gaap:PaymentsForRepurchaseOfEquity | 10-K · 0001818383-26-000049 |
| 2024-01-01 to 2024-12-31 | 0 | USD | 2026-02-23 | 2025 / FY | us-gaap:PaymentsForRepurchaseOfEquity | 10-K · 0001818383-26-000049 |
| 2025-01-01 to 2025-12-31 | 47269000 | USD | 2026-02-23 | 2025 / FY | us-gaap:PaymentsForRepurchaseOfEquity | 10-K · 0001818383-26-000049 |
Source and method
SEC public numeric facts are reorganized into a standard reference. Tag priority follows the native app's declared concept chains; the latest filed observation is selected within the same exact start, end and unit. A missing value stays missing. No currency, quarterly total, ratio, share-price series or dividend calendar is inferred.
The ticker below belongs to the native source snapshot. Company names, tickers and reporting structures may change; CIK identifies the source filer.
- Source filer CIK
- 1818383
- Ticker in native snapshot
- MAX
- Reported numeric facts
- 80
- Units present
- USD · USD/shares